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the daily column

Google now tracking more personally

Google’s relaxing a previous barrier between DoubleClick, their online ad division that controls 75% of the market, and the rest of Google’s data that can track you directly tied to your Google account, as reported by ProPublica.

What does this mean? Well, up until now, you could have a DoubleClick tracking cookie and it would make ads follow you around the web – those creepy ads on random sites that somehow knew what you searched for on eBay 15 minutes ago – but it wouldn’t necessarily be tied into browsing activity elsewhere.

Now, if you’ve got a Google account that you’ve signed into, Google reserves the right to tie those two together – and not just on the same browser or device, because hell, Google knows who you are on your phone as well as your PC or iPad.

So: Google knows who you are, they know who you get in touch with, they know what you’re searching for, and they know where you’re touching the web because any page with ads by Google or their DoubleClick subsidiary are now tied in together.

How long until any page with Google Analytics is tied into the same thing?

This is the price we’re paying for everything being “free” on the web – increasingly trading privacy, increasingly exposing ourselves to more and more specific advertising. Some might say good, irrelevant ads are useless, but at what point does it get to the “creepy” side of the coin?

Categories
the daily column

Photos from NASA

These photos of NASA robots and vehicles in a minimalist cleanroom style is just gorgeous and perfect – and there’s more with context here on Wired.

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Couldn’t ask for better. These are fascinating and beautiful.