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The Audacity of Samsung

This article on the Samsung-Apple patent battle shows some breathtaking audacity on Samsung’s part, and not just in the Apple case:

It was the same old pattern: when caught red-handed, countersue, claiming Samsung actually owned the patent or another one that the plaintiff company had used. Then, as the litigation dragged on, snap up a greater share of the market and settle when Samsung imports were about to be barred. Sharp had filed its lawsuit in 2007; as the lawsuit played out, Samsung built up its flat-screen business until, by the end of 2009, it held 23.6 percent of the global market in TV sets, while Sharp had only 5.4 percent. All in all, not a bad outcome for Samsung.

The same thing happened with Pioneer, a Japanese multi-national that specializes in digital entertainment products, which holds patents related to plasma televisions. Samsung once again decided to use the technology without bothering to pay for it. In 2006, Pioneer sued in federal court in the Eastern District of Texas, so Samsung countersued. The Samsung claim was thrown out before trial, but one document revealed in the course of the litigation was particularly damaging—a memo from a Samsung engineer stating explicitly that the company was violating the Pioneer patent.

Just stunning the amount of dirty tactics by Samsung, and what’s worse, it works out for them. Don’t think I’d ever consider a Samsung product again.

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