In a word? Brilliant. In two? Fecking Brilliant. Go watch and see if you don’t want to sing along:
The Complaints Choir of Chicago
What a great idea!
Frustrating Insight
Found this fascinating and yet frustrating bit of insight into market psychology:
“The price you pay is always wrong. If you sell then by definition you are lowest price in the market. If you buy, then your bid is the highest… [P]rice is what you pay while value is what you hope and pray for.”
That… is just depressing to think of. And why you have to take emotion out of major purchase decisions.