A Million Penguins, by You: A novel created by a wiki. If this isn’t one of the world’s greatest scams for earning money… clever bastards.
While the primary objective was to raise awareness, I’m not sure how switching off the lights would do that explicitly. However, the main electricity operator said there was a drop of some 800MW, or 1% of France’s total consumption. 800MW is a decent amount of energy – a single modern nuclear power plant generates about that much.
The question from me would be: why don’t we do it more often, and for longer? There’s entirely too many lights on at night that needn’t be.
Cowgirl Espresso, Seattle is applying the sex-sells idea to coffee shops:Â you can line up for “Bikini Wednesdays”, “Fantasy Fridays,” “School Girl Thursdays,” “Cowgirl Tuesdays” and “Military Mondays”.